Now, any online business that wants to reach more people and make more sales needs a landing page that converts well. But when it comes to affiliate marketing, the stakes are even higher.
One affiliate landing page can make or break an entire advertising campaign. A page that is well-optimized can bring in a huge number of qualified leads who could become long-term customers.
We’ll go over everything you need to know about affiliate marketing landing pages, from what they are to how to make them work. We’ll even show you some real-world examples to give you the tools you need to make a landing page for your affiliate program that really stands out.
How does affiliate marketing work?
Affiliate marketing is a method in which a seller, called a “affiliate seller,” promotes and sells the products of another company in exchange for a commission. When the process works well, this can be a great deal for the owners, the affiliates, and the customers. But it also means that your affiliates need to have good tools for marketing.
Affiliate marketing keeps getting bigger every year. Today, more than 80% of brands have their own affiliate programs, and 15–30% of all sales for U.S. advertisers come from affiliates. It now works as well as email marketing, paid search, and social media marketing, making it one of the best ways to advertise online.
With so much competition, it’s important to get both affiliates and customers excited about your business if you want to bring in as much business as possible. If you use landing pages as part of your affiliate marketing strategy, your landing page for affiliate products needs to stand out and say what it needs to say to get people to visit it.
What’s an Affiliate Landing Page?
We all know that a landing page is a separate page made for a marketing campaign. It’s where people land on your site to see an offer or fill out a lead form. Each page has only one goal, which is to get each visitor to take advantage of that page’s offer. This goal is summed up in the page’s call-to-action (CTA).
Still, the goal of an affiliate landing page is to send as many promising leads to your offer as possible to increase conversions. Affiliate marketing, on the other hand, is rarely successful with just one type of traffic or marketing channel. It often looks for prospects in a lot of different online places.
This means you need to make sure your landing page is optimized for traffic from a variety of sources, like organic search, paid ads, email newsletters, and social media, without the message or brand getting mixed up.
We’ll talk about how to make an affiliate marketing landing page that works well for everyone, and we’ll give you some affiliate marketing landing page examples so you can see how they work.
Affiliate marketing: How to Make a Landing Page
Your affiliate marketing landing page should have the following parts for the best results.
Captivating Title and Hook
The headline needs to get the reader’s attention and make them want to know more. Encourage them to keep reading or scrolling so you can lead them to your CTA. Your headline is what will keep people from leaving your landing page as soon as they get there.
Visuals that look good and a simple layout
Visuals can really help your affiliate landing page. Hubspot says that about 90% of the information our brains take in is visual, and that we take in visual information about 60,000 times faster than we take in text. That’s definitely something you can use to get more people interested.
Depending on the landing page or campaign, you may need different images. Try one of our templates or rely on your own design skills. Aim for a design that looks good and is clean and free of clutter. You still want to draw attention to your call to action.
Simple, Short Copy
You don’t want your visitor to leave because of the copy after you’ve put together the headline and images. Your copy really only needs to do two things: connect with your audience and pull them toward your CTA with clear, simple language. You want to show that you know how to solve their problem.
If your copy is too short, you might not be able to tell people about your benefits and offer. If your copy is too long or boring, you risk losing your audience’s attention before they get to the CTA. Try out different content and lengths for each offer until you find the right one.
Social Proof That Matters
We tend to give a lot of weight to what people we trust say about something. This can include testimonials, reviews, or endorsements, which can carry a lot of weight in affiliate markets where people are looking for recommendations from people they trust.
In the same way, customers rarely buy something based on a single review, so giving them a variety of social proof could work in your favor. If you can, give your audience all the social information they need to make buying decisions. This will keep them interested.
Direct call-to-action (CTA)
Your reader gets to the CTA in the end. This is the big moment when you hope your visitor will take the next step and click, sign up, or share.
Make sure your CTA is clear no matter what you’re offering or what your goal is. Show readers what they need to do to take the next step, make it as easy as possible for them, and don’t leave any room for doubt. A/B testing can be a good way to fine-tune the details of your CTA and get more people to click on it.
Know your benefits and be clear about them.
At the end of the day, this is all the information you need to know by heart to make a good affiliate landing page. You should know what your audience likes, what they’re interested in, and how old they are. You should also know how to tell them what they’ll get out of your offer.
The better you know your market, the better you can optimize your landing page, even if you’re only looking for a certain type of affiliate traffic.